AHDB in partnership to showcase positives of livestock

The Agriculture and Horticulture Improvement Board (AHDB) has determined to accomplice with ITN Enterprise to showcase the optimistic influence of livestock on the setting and the meals system.

Livestock agriculture is perceived to be one of many largest contributors in the direction of local weather change and air pollution, however may maintain a key to making a sustainable meals system, with a optimistic influence on the setting, in line with AHDB.

By 2050, the worldwide inhabitants is predicted to succeed in practically 10 billion, and to fulfill dietary calls for meals manufacturing should improve by 70%.

AHDB partnership

To lift consciousness and understanding of the significance of livestock and the function it has to play in feeding the inhabitants sustainably, the AHDB has partnered with ITN Enterprise to provide news-style programme ‘Farming a Greener Future’.

The programme can be anchored by journalist and information presenter Duncan Golestani from the ITN London studio and can take a look at the optimistic contribution livestock makes to society.

The programme will discover key themes together with:

• Dispelling the myths round livestock agriculture;
• Livestock’s distinctive function in offering and supporting nature-based options to local weather change and nature decline whereas producing a nutritious, high quality meals supply;
• Delivering meals safety for a rising international inhabitants to assist well being.

AHDB’s divisional director of engagement, Will Jackson, mentioned: “The fame of our trade is a core precedence for AHDB, and we’re delighted to have the ability to accomplice with ITN to ship a crucial message about our livestock trade.

“Too usually the general public narrative concerning the influence of livestock is a unfavorable one, whereas their distinctive capacity to supply each options for local weather change, nature decline, and meals safety is both ignored or misunderstood.

“AHDB hopes to make clear this and encourages anybody who wish to be a part of highlighting livestock’s distinctive talents to hitch us on this partnership.”

Programme on positives of livestock

Launching in November, ‘Farming a Greener Future’ will mix professional interviews, information gadgets and reporter-led sponsored editorial profiles.

The programme can be hosted on the ITN Enterprise content material hub and can be supported by a digital promoting marketing campaign.

Nina Harrison-Bell, head of ITN Enterprise, spoke concerning the partnership with AHDB: “It is a actually fascinating partnership for ITN Enterprise.

“By partnering with AHDB, we hope to share the numerous advantages of livestock farming, such because the nutritious meals for the worldwide inhabitants, the roles it supplies and optimistic impacts for our planet.”

There are industrial alternatives for main organisations to be featured within the programme and spearhead their very own information merchandise.

AHDB is on the lookout for organisations contributing in the direction of meals safety, delivering nature-based options and positively impacting the setting, to participate and share their story.

AHDB is a statutory levy board funded by farmers and others within the provide chain. It mentioned its goal is to be a crucial enabler, to positively affect outcomes, permitting farmers and others within the provide chain to be aggressive, profitable and share good apply.