AHDB launches Horizon work to discover UK export alternatives

The Agriculture and Horticulture Growth Board (AHDB) has launched its newest Horizon work, which explores alternatives for UK exports.

The evaluation, referred to as ‘Prospects for UK agri-food exports’, explores consumption tendencies in several international locations, market entry necessities, client tendencies in key areas in addition to in-depth evaluation of the UK’s opponents.

The primary areas explored within the Horizon evaluation embody Asia, north America and Europe – which stays the UK’s most beneficial market.

The goal of this new piece of labor, AHDB stated, is to pinpoint which markets maintain essentially the most profitable alternatives for UK agri-food exports in a bid to extend pink meat, dairy and cereal exports over the approaching years.

AHDB senior analyst Dr. Amandeep Kaur Purewal stated: “With Free Commerce Agreements being negotiated and finalised at a brisk tempo, coupled with the growth of the center courses in rising markets, demand for protein and imported meals is rising.

“Though the UK is unlikely to turn into an exporter of bulk commodities within the close to future, this could not maintain us again from selling UK produce internationally, in addition to maximising returns with respect to carcase steadiness.

“This newest Horizon work not solely lets us discover what alternatives exist or will emerge over the approaching decade, but in addition explores what we are able to study from our principal opponents in regard to how they aim, handle and develop their key markets.”

Key UK markets

After the primary areas of Asia, north America and Europe are explored by Horizon evaluation, subsequent evaluation will give attention to central and south America, the Center East and north Africa.

There may even be a give attention to Sub-Saharan Africa, and data from the evaluation will function on-line over the approaching weeks, AHDB stated.

The evaluation reveals that, exterior of the EU, Asia and the Center East are essentially the most promising markets for UK agri-food exports.

In Asia, there are lots of alternatives for beef, pork, lamb and dairy, in addition to cereals – particularly in China, AHDB stated.

The Center East is a key area to focus on for beef, lamb and dairy and, whereas it’s not essentially the most promising area for UK exports, north America has alternatives for pink meat and dairy.