The Agriculture and Horticulture Improvement Board (AHDB) is ready christmas light up to attend food and drinks exhibition Foodex subsequent week in a bid to develop UK crimson meat exports to Japan.

The forty eighth Foodex will happen from Tuesday (March 7) till Friday (March 10) in Tokyo, and is ready to draw round 3,000 exhibitors and hundreds of consumers from throughout Japan.

At Foodex, AHDB will showcase beef, lamb, and pork from the UK, with the goal of selling it to potential importers to extend shipments of learn meat subsequent 12 months.

AHDB’s head of Asia Pacific, Jonathan Eckley, mentioned the board was delighted to be returning to Japan for the occasion, which is “one of the vital necessary occasions in our export commerce present calendar”.

“This 12 months marks the primary time in three years that our group will have the ability to attend in individual following the pandemic and we’re excited to have the ability to reconnect with potential consumers on this necessary market.”

Exports to Japan

In keeping with the newest figures from HM Income and Customs (HMRC), greater than 5,000t of crimson meat was exported to Japan final 12 months, with beef making up nearly two-thirds of the entire shipments.

Beef exports elevated from 2,340t to three,175t and was value £16.3 million – up 68% on the 12 months earlier than.

Pork shipments had been valued at £5.5 million, rising from 1,425t to 1,518t and lamb exports rose from 74t in 2021 to 314t, value over £781,000.

“Japan is a rising marketplace for our crimson meat exports, steadily rising annually as demand for our high-quality meat continues to develop,” Eckley mentioned.

“We’re eager to maximise on the alternatives that Japan affords and assist our exporters develop their enterprise by way of face-to-face conferences with importers and networking alternatives that AHDB has created.”