The Agriculture and Horticulture Improvement Board (AHDB) can be in Singapore subsequent week at a serious worldwide food and drinks present to fulfill crimson meat and dairy patrons from around the globe.

The export staff can be attending Meals and Resort Asia (FHA), which runs from Monday, September 5, to Thursday, September 8, and attracts greater than 40,000 commerce delegates trying to provide eating places, resorts, and the meals service sector.

The high-profile occasion is likely one of the largest and most necessary exhibits for exporters from the UK to showcase their merchandise to patrons within the Southeast Asia area.

AHDB can be joined by 5 crimson meat and 5 dairy exporters from the UK, who’re there to advertise prime quality beef, lamb and pork in addition to a collection of cheese and child method.

Singapore is a major high-end marketplace for crimson meat exports, with shipments of pork, beef and lamb from the UK price nearly £2 million final 12 months.

It is usually proving a invaluable marketplace for dairy, with £9.6 million price of merchandise from the UK exported to the nation in 2021 – up 43% on the earlier 12 months.

Susan Stewart, AHDB’s senior export supervisor, stated: “With its excessive gross home product and shoppers who admire high quality, Singapore is a vastly necessary marketplace for our crimson meat exports.

“We’re delighted to be returning to FHA for the primary time since 2018, as a result of pandemic.

“The present will present a super platform for us to showcase pork, beef and lamb from the UK to potential patrons throughout Asia.”

In addition to internet hosting stands on the occasion, AHDB will even showcase its accomplished digital actuality challenge, enabling guests to take a journey by means of the cheesemaking course of within the UK.

AHDB senior export supervisor for dairy Lucy Randolph added: “Our digital actuality challenge has been two years within the making and we’re very excited to deliver the cheesemaking expertise to potential patrons in Singapore.

“Our levy payers have instructed us they worth the work of exports, and we’re persevering with to take a look at new and progressive methods to develop our exports in new and current markets, with the purpose of bringing an added increase to farmers and processors throughout the UK.”