Bord Bia has in the present day (Tuesday, June 6) introduced the appointment of Sean Deane as its UK meat market specialist.
The Irish meals board mentioned Deane will start his tenure at “a time of constructive progress” for Eire’s meat provide to the UK.
The worth of Irish beef exports elevated by 15% earlier this yr, and the UK stays the biggest single marketplace for Irish beef exports at 43% of the worldwide share, it mentioned.
Commenting on his appointment to his new place, Deane mentioned: “It’s a privilege to be becoming a member of the staff at Bord Bia to symbolize the Irish meat sector within the UK.
“Sustainability is a big ardour of mine and Eire has a number of the highest requirements on this planet relating to grass-based farming.
“I sit up for contributing to the continued success of the class throughout the UK market, showcasing the distinctive panorama and care that goes into producing world-class, grass-fed Irish beef, in addition to the unimaginable versatility the completely different Irish beef cuts have to supply each the grocery and meals service industries.”
Bord Bia normal supervisor, Donal Denvir, mentioned the corporate’s London workplace is delighted to welcome Deane to its staff.
“His intensive worldwide experience, ardour and drive will undoubtedly elevate our efforts to boost consciousness of the distinctive proof factors that make grass-fed Irish beef so particular,” he mentioned.
“Having devoted and strategic people like Sean on board is essential to take care of Eire’s fame as a dedicated companion of the UK meals sector.”
Deane has mentioned he’s dedicated to upholding Eire’s fame as a “constant and dependable” provider of grass-fed Irish beef.
He has expertise in meals and beverage advertising and marketing and expertise in rising manufacturers inside worldwide markets.
Due to this, Bord Bia mentioned, Deane will convey a depth of specialized data to his function as UK meat market specialist.
He graduated with a Masters diploma in advertising and marketing from College Faculty Dublin (UCD) and beforehand acted as a Bord Bia market advisor in New York for the US market.
“He has a robust understanding of the distinctive high quality, provenance and sustainability credentials, that Irish foods and drinks has to supply,” Bord Bia mentioned.