Lakeland Dairies has launched a focused marketing campaign to encourage extra ladies and different members of the family to turn into concerned as shareholders within the cross-border cooperative.
In line with the co-op, at the moment, 12% of herd homeowners within the nation are ladies however this doesn’t mirror the massive, usually unseen, work carried out in farm companies by ladies.
Throughout Europe, the cooperative motion typically has struggled to encourage ladies to turn into concerned at consultant and board ranges.
Talking on the launch of the marketing campaign on the Virginia Present in Co. Cavan at the moment (Wednesday, August 23), Lakeland Dairies chairman Niall Matthews outlined the advantages of changing into concerned in co-op shareholding.
“This is likely one of the most transformative instances within the historical past of the cooperative motion. We’re seeing appreciable change coming to farming and with change comes alternative.
“I’m a agency believer that having as many voices as doable from numerous backgrounds inside our cooperative helps frequently to foster progressive concepts and methods.
“Turning into concerned in your native co-op is vastly rewarding. It’s your co-op, it’s your enterprise and, in lots of situations, it’s your livelihood.
“I imagine it’s vital to have a say within the operating of your co-op and that is achieved by changing into a shareholder and getting concerned within the democratic processes that resolve the general route of the enterprise,” he added.
Matthews mentioned that Lakeland Dairies is a “progressive, fashionable and sustainable cooperative”, which produces meals to the very best requirements, whereas supporting the wellbeing of farm households and rural communities.
“We need to maintain that in each method doable for the longer term and having larger variety all through our shareholder base is a key a part of that course of,” Matthews added.
“We’re seeing sturdy curiosity on this initiative on the Virginia Present and we at the moment are rolling out this marketing campaign throughout our membership base over the approaching weeks and months.
“We now have info for many who need to study extra concerning the course of together with how one can have shares in joint names and how one can have the milk account in joint names.”
Lakeland Dairies has a devoted channel to help ladies who need to turn into shareholders in Lakeland Dairies.
The cooperative has written to all shareholders encouraging joint shareholding amongst members of the family.
It mentioned that it welcomes extra feminine and household participation within the life and within the governance buildings of Lakeland Dairies.