Love Lamb Week (LLW) will return for 2023 from September 1-7, to advertise UK lamb by teaming up with in style farming influencers on social media to share ‘Shepherds and their Pies’.

The week goals to focus on to customers the benefits of the UK local weather, with its rainfall and plush grass, making it the best place to supply naturally scrumptious lamb.

Selling UK lamb throughout LLW might be farmer influencers who will showcase the pure panorama and sustainability credentials of their very own sheep farms in addition to cooking up their favorite shepherd’s pie recipe.

Love Lamb Week

The ‘Shepherds and their Pies’ social marketing campaign will characteristic trendy, artistic takes on the normal shepherd’s pie, specializing in the worth, versatility, and tastiness of lamb mince.

Main retailers might be selling LLW on their web sites and customers will discover on-pack stickers in-store on mince, lamb chops, shoulder joints, and meatballs.

The industry-wide initiative is supported by: Agriculture and Horticulture Improvement Board (AHDB); Hybu Cig Cymru (Meat Promotion Wales); the Livestock and Meat Fee (LMC) in Northern Eire; High quality Meat Scotland (QMS); Nationwide Sheep Affiliation (NSA); Nationwide Farmers’ Union (NFU); NFU Scotland; Ulster Farmers’ Union (UFU); and Crimson Tractor.

Love Lamb Week

​Carrie McDermid, head of selling, AHDB, stated: “The ‘Shepherds and their Pies’ marketing campaign goals to encourage producers, farmers, and butchers alike to sing the praises of UK lamb, and to reassure customers, throughout a time when meals costs are rising, that lamb mince could be a tasty, good worth and easy-to-use ingredient of their household meals.”