Meat dishes are nonetheless the preferred within the out-of-home market regardless of a year-on-year enhance in meat-free meals, based on analysis from the Agriculture and Horticulture Improvement Board (AHDB).
In line with AHDB, dishes containing meat, fish and poultry account for almost all of spend within the out-of-home market.
Meat-free meals, together with vegetarian and plant-based meals, account for 15.1% of spend within the out-of-home market regardless of a year-on-year enhance of 23.1%.
Regardless of the year-on-year enhance, AHDB mentioned nearly all of high dishes are nonetheless meat pushed, with 97% of burgers being meat or poultry primarily based.
Almost 9 in ten Asian-cuisine meals and 80% of Indian-cuisine meals embrace meat, fish or poultry and this highlights its “significance” for driving worth out-of-home, AHDB mentioned.
Regardless of the growing recognition of Veganuary (when individuals try to eat plant-based for the month of January), no January enhance in meat-free meals within the out-of-home market was recorded this yr, based on the AHDB.
AHDB mentioned this can be as a result of it and Kantar’s evaluation confirmed that plant-based meals could come at a better worth.
The common price of a plant-based meal within the out-of-home market is £7.49, in contrast with £3.76 for pork, £5.52 for beef and £5.65 for rooster. The common worth of a vegetarian meal is £5.06.
Retail perception supervisor for AHDB, Rebecca Gladman, mentioned: “Amidst the cost-of-living backdrop, shoppers will inevitably search for methods to save cash. Whereas vegetarian meals are competitively priced, plant-based dishes do come at a premium to pork, beef and rooster.
“Subsequently, the primary space of danger for the meat class within the out of dwelling market isn’t meat options, however somewhat dishes which are vegetarian by nature, corresponding to cheese sandwiches and meat-free pizzas.”
AHDB mentioned one of many key variations between meat-free meals and meat, fish and poultry-based meals within the out-of-home market is the place they’re consumed or purchased.
Analysis from the board exhibits that meat, fish and poultry meals usually tend to be purchased in fast-food eating places, whereas the recognition of vegetarian sandwiches means meat-free takes a much bigger share in espresso retailers.
AHDB senior retail perception supervisor, Kim Heath, mentioned: “Inside meat free, espresso retailers and cafes have gained on the lunch event.
“Nonetheless, individuals are nonetheless extra prone to eat meat, fish or poultry for his or her important meal, which is usually a costlier, larger event.
“For meat, fish and poultry to keep up its significance within the out of dwelling market, alternatives lie in additional menu innovation.”