One of many UK’s largest grocery store teams has lower the worth of greater than 40 dairy merchandise.

Sainsbury’s mentioned that from at the moment (Tuesday, Might 30) the worth of greater than 40 of its own-brand dairy merchandise will drop by as much as 60% on some merchandise.

It mentioned one of many the reason why it had determined to introduce the worth cuts was as a result of commodity costs had been beginning to drop for milk.

However the retailer additionally pledged that the worth cuts would “not affect how a lot we pay our farmers” and that it will proceed to work with its farmers to assist them navigate price pressures whereas additionally maintaining costs as little as attainable for its prospects.

In line with Sainsbury’s the important thing goal of the worth cuts was to supply help for its prospects throughout continued meals inflation and the cost-of-living disaster.

Value reductions

Meals industrial director at Sainsbury’s, Rhian Bartlett, mentioned: “With the speed of grocery inflation remaining at a file excessive, we wish to do all the pieces we will to assist our prospects handle their budgets and maintain costs low on the merchandise they purchase most frequently.

“Each time we’re paying much less for the merchandise we purchase from our suppliers, we’ll cross these financial savings on to prospects.

“As we see the commodity costs beginning to fall for milk, we’ve got lowered the worth of over 40 personal model merchandise in supermarkets.”

Bartlett mentioned prospects will save on a “big selection” of dairy merchandise together with exhausting and gentle cheese, yoghurts and cream.

Some examples of the worth cuts embrace Sainsbury’s fats free pure yoghurt which has been diminished by 60% – right down to £0.40 from £1.

It has additionally lower the worth of its gentle gentle cheese 250g which has been diminished by 40% – right down to £1.20 from £2.

In the meantime its fats free cottage cheese pure 300g has been diminished to £1.30 from £1.85, a discount of 30% whereas Sainsbury’s own-brand 300ml double cream was additionally diminished by 30%, right down to £1.15 from £1.65.

Final month the grocery store group adopted its opponents within the UK and diminished the worth of its own-brand milk to only £1.55 for 4 pints, £1.25 for 2 pints and 90p for a pint.